-------- Original Message --------
Subject: Casting for Atripla & Reyataz!!!
From: "Lilly Colon" <lilly@...>
Date: Fri, December 05, 2008 10:25 am
To: "Lilly Colon" <lilly@...>
Hello everyone!We are casting for several models for 2 different shoots. 1 for Reyataz and 1 for Atripla. The specs are listed below.**If you fall under the requirements and are interested in being considered, please reply ASAP answering ALL the questions below AND a recent photograph (preferably high resolution JPEG)
PLEASE ANSWER ALL QUESTIONS:· Full Name:
· Age:
· Ethnicity:
· Current Meds:
· Have you done any work for HIV print or commercial?
· If so, when and for which product?
· Which casting do you want to be submitted for?
· Reyataz, Atripla, or both? (Make sure you fall under the specs)
DO NOT FORGET TO REPLY WITH A CURRENT PHOTO!!!
REYATAZ 2009 BRANDED REFRESH CAMPAIGN
CASTING SPECS
9 MALES – shot in groups of 3
Group 1 – 3 Caucasian
Ages 25-35
Group 2 – 2 African American, 1 Caucasian
Ages 35-45
Group 3 – 2 Hispanic, 1 Caucasian
Ages 25-45
3 FEMALES – shot as a group
Group 4 – 3 African American Women
Ages late 20’s to mid-40’s
All models must be HIV positive. They do not have to be on Reyataz.
All Groups
Each grouping should appear as if they are best of friends. There is a great sense of camaraderie and they are comfortable with each other. They are posing together for a picture as if at a special event together. ( i.e. a birthday dinner, a vacation, a reunion, etc.)
NOTE: Locations TBD
ATRIPLA 2009 CAMPAIGN
Casting Breakdown
3 MALES – each shot individually.
1 – African American
1 – Caucasian
1 – Hispanic
Ages - between 25 and 45
1 FEMALE, African American
Ages - between 35 and 45
All models must be HIV positive and taking ATRIPLA.
Additionally, they should be warm, personable and feel comfortable being a face of ATRIPLA. They should be confident without being cocky.
Best Regards,
Lilly ColónThe Morgan Agency(310) 860-0530 Office(310) 388-0761 Fax
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