These monthly Marketing Mastery e-mails are available from the Business
Mastery author, Cherie Sohnen-Moe at her website. www.sohnen-moe.com

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Subject: Marketing Mastery -- December 11-17 Goals and Activities

December 11-17 Goals and Activities


Specific Weekly Goals and Activities for Both Practice Building and
Maintenance:
I hold my holiday Open House.


Specific Weekly Goals and Activities for Practice Building:
I invest 8 hours marketing my business this week.
I distribute 25 brochures and 50 business cards.
I send out at least 2 professional alliance-building letters to allied
health practitioners to build my practice (starting with those I already
know).


Specific Weekly Goals and Activities for Practice Maintenance:
I invest 4 hours marketing my business this week.
I distribute 10 brochures and 20 business cards.


On-Going Weekly Goals and Activities for Building and Maintenance:
I review my client's file before each session.
I confirm all appointments.
I give each client a copy of his/her treatment plan.
I have promotional materials on each of my products available for my
clients.
I use at least one product on my clients during a session.
I follow-up with my clients: phone calls, cards (e.g., birthday, first
wellness treatment anniversary).
I do thorough intake interviews.
I listen attentively to my clients and use active listening techniques.
I ask clear, open-ended, nonjudgmental questions of my clients.
I maintain working within my scope of practice.
I refer clients to appropriate health care providers.
I send a thank-you note for each referral.
I have stationery, thank-you cards, and gift certificates available at all
times.
I have educational brochures in my waiting area for my clients.
I gather books and materials and have a lending library for my clients.
I review and refine my current target market profiles.
I review/update my marketing plan.
I keep excellent records.
I make sure my equipment is in excellent condition.
My database of addresses, e-mails and contacts for all local media: radio,
TV, and newspaper, is continually updated.
I list all my events in community calendars.
I send press releases about all speaking engagements and special events.
I update my website with new information, calendar of events, special
announcements, etc.
I post and update wellness tips on my website.
I get regular exercise.
I eat nourishing foods.
I receive 1 wellness treatment this week.


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Marketing Mastery
Sohnen-Moe Associates, Inc.
Voice: 520.743.3936
Website: http://www.sohnen-moe.com