Dear all,
I just received this update on the “What
A Difference” campaign, and it’s motivating to see that we were on
the right track when we revised the scope of work of our implementation to
include the activities during Spring Break at Daytona Beach and our myspace page: bottled
water giveaways, pictures posted in our myspace, free t-shirts. Apparently,
our myspace idea resonated with SAMHSA and they have also created one.
We will be heading to the beach this and
next weekend, you’re all invited to join us! We will be posting photos
from the beach activities on the new and renovated MHACF website, which will be
online soon!
Best regards,
Juan C. Maldonado, MBA
Interim CEO/President
Mental Health
Association of Central Florida
1525 E. Robinson St.
Orlando, FL 32801
Ph: (407) 898-0110
x.13
Fax: (407) 898-0122
From: owner-nascgrantees@...
[mailto:owner-nascgrantees@...] On Behalf Of SAMHSA ADS Center
Sent: Tuesday, March 18, 2008 8:00
PM
To: NASCGRANTEES@...
Subject: nascgrantees: March 2008
Update on the Campaign for Mental Health Recovery (CMHR)
March 2008 Update on the
Campaign for Mental Health Recovery (CMHR)
PSA Renewal Update
Many
of you may have questions regarding the expiration date that is noted on the PSAs included in the community site kit and on those you
receive from the Ad Council; please be advised that the expiration dates for
the public service announcements (PSAs) developed for
the Campaign have been renewed.
The new expiration date for all PSAs is November 29, 2008. Please share this information with your network.
If
media outlets have questions about the date of expiration, please feel free to
provide them with the contact information for the Campaign liaisons.
Social Networking
In continuing your work to support the CMHR,
it is important to remember your target audience! Use social networking to
spread the campaign message to 18- to 25-year-olds. This age group is highly
attuned to passing information through viral/social networking sites such as Facebook, MySpace, Google
Video, and YouTube.
Facebook:
Facebook is a
social network that connects people with friends and others who work, study and
live around them. People use Facebook to keep up with
friends, upload photos, share links and videos, and learn more about the people
they meet.
MySpace:
MySpace
is similar to FAcebook, it allows individuals to
create a network of friends who can share photos, information, and interests.
A Myspace page was created for the campaign and is available
for viewing at www.myspace.com/whatadifference.
To date, the page has been viewed over 500 times and has 41
“friends” or individuals who have noted their interest in the
campaign.
Google Video/YouTube:
Google
Video and YouTube are searchable indexes of videos that are available for
viewing by the public; anyone can add a video and have it seen by people all
over the world.
All of
the TV PSAs developed for the Campaign are available on
these sites and have been accessed quite a few times since they were posted.
Below are some indicators of how many times each PSA
posted on YouTube has been viewed.
Friends
7,315 views
Video
Game 3,705 views
Door
3,362 views
Save the Date - CMHR community
forum
A CMHR community forum will be held on Wednesday, April 16, 2008 from 3 to 4:30 PM EST. This forum will
feature six of the twelve organizations implementing CMHR
support activities through the state implementation awards. No registration is
required for this event. Further information will be provided closer to the
date of the event.
*The CMHR State
Implementation Grants are awards provided to 12 organizations to support and
enhance the CMHR through the development of State
outreach and community-based efforts, mental health education, and stigma
reduction activities.
New SAMHSA Publication Available
A new
publication, Building Bridges Mental Health
on Campus: Student Mental Health Leaders and College Administrators,
Counselors, and Faculty in Dialogue, is available from SAMHSA’s
National Mental Health Information Center (NMHIC).
The
Mental Health on Campus meeting brought together university and college student
leaders with mental health problems and college administrators, counselors,
faculty and representatives from different sectors of the college mental health
system including legal experts, researchers, and clinicians. The dialogue
meeting examined what helps and what hinders recovery on an individual and
systems level and concluded with a series of recommendations to address the
needs of college students with mental health problems and improve campus-based
mental health services and administrative policies.
To
order this publication contact NMHIC at 1-800-789-2647 and request the publication
using inventory number SMA07-4310.
CMHR T-Shirts
A
great way to get the CMHR message to a variety of
audiences is by creating marketing products that move, literally. What’s
better than a t-shirt or a bumper sticker?
Did
you know that you are permitted to use the tagline of “what a difference a friend makes”
and put CMHR graphic images on t-shirts and other
products?
We
have received notice from the Ad Council that “any organization can print
the campaign name or tagline on various materials; however, please keep in mind
that individuals cannot manipulate the existing PSAs
(TV, radio, print) due to talent constraints.” Also, “anyone is
permitted to use the photos from the website and the images from the brochure;
however, the Ad Council requests that partners send them the design before
printing them if they decide to print the brochure images on t-shirts.”
Contact
your Campaign liaison for questions or further information.
Campaign Collaboration
Here
are 2 exciting examples of the CMHR at work:
As part of a statewide anti-stigma campaign entitled
“What a Difference a Friend Makes,” Central Mississippi
Residential Center
(CMRC) held its First
Annual Mental Health Day for area 8th and 12th
grade students. Over 500 students from local schools visited the campus
of CMRC and learned that mental illnesses are
treatable. Students learned about the warning signs of suicide as well as
what to do if they knew someone who might be suicidal. Eighth and twelfth
grades are difficult transition years for students, therefore coping strategies
were discussed. Feedback from students, teachers, as well as parents, has
been ‘overwhelmingly’ positive. Plans for next year’s
event will include a separate program for parents and school personnel
addressing these issues. CMRC is building
bridges into the community with the goal to eliminate the stigma associated
with mental illnesses.
-
Frankie Johnson,
Public Relations Director, MS CMHR partner, Central Mississippi Residential
Center, 601-683-4200,
fjohnson@...
As a partner to the CMHR, Wisconsin United for
Mental Health (WUMH) is deeply involved in educating
the public about mental illnesses and the impact of stigma and discrimination.
To support our efforts, WUMH has developed and
released a new resource tool, "Open Minds Open Doors: A Guide for the
media." There are limited supplies that the CMHR
community and others can request to use in their stigma reduction efforts.
National and Wisconsin resources are provided.
The media guide provides basic information on reporting on mental illnesses and
suicides. It includes clear explanations of stigma's impact on society and provides
helpful information and guidelines for media professionals. If you currently
work in media and would like to receive a copy of the media guide, please
contact Marilyn Duguid, Coordinator for WI United for
Mental Health, 2503 Todd Drive,
Madison, WI
53713-2341,
608-251-1675, mduguid@....
- Rebecca Cohen, Wisconsin Department of Health and Family Services Bureau of
Mental Health & Substance Abuse Services, WI CMHR
state coordinator
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