---

From: Juan Maldonado [mailto:jmaldonado@...]
Sent: Friday, April 04, 2008 12:42 PM
To: Norberto Katz; Donna.Wyche@...; Spielman, Deborah; Michael L. Smith; Jeffrey Cassisi; J. Nelson Kull, III; clint_rayner@...; peopleinc@yahoogroups.com; lee@...; mayra.borrero@...; Velazquez, Carmen; Peggy Symons; pennydiii@...; Underwood, Dlynn; cgiuliani@...
Cc: Laura Hollinger; Richard Classens; Anthony Palacios; Rafael Serrano; Marc Porrata; Melanie Halusek; Zoe Rodriguez
Subject: SAMHSA campaign - Spring Break @ Daytona Beach

Dear all,

 

We wanted to share with you the results of this campaign that took place over the last 2 weekends.  Besides being fun and welcomed by 18-25 year-olds, this initiative proved to be quite successful:

 

- No. of campaign-branded giveaways (t-shirts and bottle coolers):             530

 

- No. of myspace friends (that have added us to their networks):                 50

 

- No. of target youth photographed with friends at our beach stand:             292

 

- No. of email addresses collected for early sign-up to our video contest:     241

 

- No. of brochures distributed in 24 hotels / meeting points:                       1,710

           

Total "hits" on target audience:             2,823

 

Total campaign funds spent in this initiative:         $4,946    

 

Cost / Investment per hit:                         $1.75

 

Congratulations and special thanks to Laura, Anthony and Richard in our staff, and our volunteers from People, Inc. and local colleges for their efforts and commitment to this important campaign!  Don’t forget to visit the campaign’s myspace page.

 

Thanks,

 

Juan C. Maldonado, MBA

Interim CEO/President

Mental Health Association of Central Florida

1525 E. Robinson St.

Orlando, FL 32801

Ph: (407) 898-0110 x.13

Fax: (407) 898-0122

 

This e-mail transmission contains information that is confidential and may be privileged.   It is intended only for the addressee(s) named above. If you receive this e-mail in error, please do not read, copy or disseminate it in any manner. If you are not the intended recipient, any disclosure, copying, distribution or use of the contents of this information is prohibited. Please reply to the message immediately by informing the sender that the message was misdirected. After replying, please erase it from your computer system. Your assistance in correcting this error is appreciated.