Dear all,

We wanted to share with you the results of this campaign that took place over the last 2 weekends.  Besides being fun and welcomed by 18-25 year-olds, this initiative proved to be quite successful:

- No. of campaign-branded giveaways (t-shirts and bottle coolers):             530

- No. of myspace friends (that have added us to their networks):                 50

- No. of target youth photographed with friends at our beach stand:             292

- No. of email addresses collected for early sign-up to our video contest:     241

- No. of brochures distributed in 24 hotels / meeting points:                       1,710

Total "hits" on target audience:             2,823

Total campaign funds spent in this initiative:         $4,946    

Cost / Investment per hit:                         $1.75

Congratulations and special thanks to Laura, Anthony and Richard in our staff, and our volunteers from People, Inc. and local colleges for their efforts and commitment to this important campaign!  Don’t forget to visit the campaign’s myspace page.

Thanks,

Juan C. Maldonado, MBA

Interim CEO/President

Mental Health Association of Central Florida

1525 E. Robinson St.

Orlando, FL 32801

Ph: (407) 898-0110 x.13

Fax: (407) 898-0122