In this E-News:

* July Meeting Information
* Ideas from the June Meeting
* Legislative Updates
* WHD 2008 - Schedule of Events
* Note: August Meeting is 8/3

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July Meeting

Summer is the best time to gear up for a busy fall. That's why we're
continuing our Summer Success Series this Friday evening, July 13, at 7
PM, with a round table discussion on several subjects including getting
a web site up and running and Internet marketing. Keith Livingston, who
has a very successful internet business, will share some of his secrets
in a show-and-tell demonstration. Bring a notepad - you'll end up with
lots of great ideas!

Meet us at the South Snohomish County PUD Office. The address is 21018
Highway 99, Edmonds WA 98026. Map to the location
<http://maps.yahoo.com/;_ylc=X3oDMTExNmIycG51BF9TAzI3MTYxNDkEc2VjA2ZwLWJ\
1dHRvbgRzbGsDbGluaw--#gid1=22089449&q1=21018+Highway+99%2C+Edmonds+WA+98\
026&mvt=m&trf=0&lon=-122.326112&lat=47.807823&mag=4>

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Great Ideas from the June Meeting

We had great participation in our June round-table discussion. Here are
some of the highlights from discussions that I recall:

Cancellation policies: Our members have several different strategies.
Some have a written cancellation policy, most give people the benefit of
the doubt the FIRST time they miss an appointment, but not the second.
Simple ways to help minimize cancellations are to call and confirm the
day before, and when booking the appointment in the first place, say "So
you're going to show up for that?" When rescheduling, book far enough
out so they have an impression of the value of your time.

How much time do we allow per client: Many members allow a 2 hour block
per client, which allows them some time to return calls, etc. in-between
clients, but also allows for the session to run longer if necessary.
Some members give a suggestion on the first session that the client will
go into trance much more quickly and deeply on subsequent sessions,
saving time. Many expessed how their clients are ready and eager to go
into trance right away.

Marketing/Advertising: Idea came up of a CD give-away as a business card
- with a 5 minute induction and an ad. Discussion of pros and cons of
spending money on advertising, brochures, etc. Reminder that NGH has
brochures that you can order.

Office space vs. Home office - we discussed the pros and cons - it's a
very individual choice. Craiglist was recommended as a source for
renting office space.

Follow-up: At the close of your session, you may consider saying "in a
month, I'm going to call you for a testimonial." And "because you are
now a client, you are eligible to participate in additional programs..."

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Legislative Update

We are pleased to announce that Katie Evans has been elected to
represent NGHWA on the Registered Counselor Work Group, which will be
developing recommendations for the Department of Health regarding the
need to regulate registered counselors and hypnotherapists. Thank you,
Katie, for being willing to participate in this important committee.

In addition, Jackie Foskett, our Vice President, received this
information from Scot Giles, Legislative and Governmental Concerns
Liaison, National Guild of Hypnotists, on June 25:

In February when all the action happened in your state I posted an
update in the Legislation Section of the NGH On-Line Member's Forum.

The update is at http://www.ngh.net/MemberForums/ShowPost.aspx
<http://www.ngh.net/MemberForums/ShowPost.aspx> ?

PostID=7221

The situation is unchanged since that time and the posting explains the
NGH position.

To access the Forum you need to register and have your membership and
password approved by the moderator. The Forum is the place where NGH
members can easily get updated legislative information. If you are not
using the Forum, this would be a good time to do so.

As a reminder, we encourage ALL hypnotherapists in Washington State to
consider joining the National Federation of Hypnotists. Here is the link
to their website: http://ngh.net/hypnosis/legislation1.html
<http://ngh.net/hypnosis/legislation1.html>

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2008 World Hypnotism Day

It's time to begin planning how YOU are going to participate in World
Hypnotism Day - officially Thursday, January 4, but events can be held
all throughout the first part of January.

The benefit to creating and publicizing a promotion for this event is to
take advantage of the media attention that World Hypnotism Day will be
generating. Some ideas to get involved are to give a local talk and/or a
hypnosis demonstration, host an open house and give away free articles,
or have a free download on your website. Consider how you can
collaborate with other hypnotherapists in your area to leverage your
time and energy.

The NGHWA will be sponsoring a Hypnotherapy Resource Forum at Evergreen
Hospital Medical Center in Kirkland. The tentative date is January 12.

Why do we need to start planning NOW? There are many, many steps to
creating a successful event. Take a look at the schedule below, and
consider adapting it to your own event.

Hypnotherapy Resource Forum Production Schedule:

* August: Speakers submit their proposed classes. Vendors submit
their proposed application for display tables. See below for submission
details.
* September: Speaker packet is sent to Evergreen Hospital for
approval. Poster design begins. Sponsors are secured. Public Service
Announcements (PSA) and press releases are written.
* October: Posters are approved and ready for production, PSA's are
produced, press releases are sent out to newspapers and other media
* November: Posters are printed, PSA's are sent to radio stations,
press releases are sent again.
* December: Posters are up, radio PSA's are running, newspaper
articles and calendar listings are in print, hand-outs are produced
* January 1 - 12 - Promotion, promotion, promotion (may include radio
and TV interviews)

If you'd like to submit an application to present, sponsor, or host a
display table at the Hypnotherapy Resource Forum, you can fill out an
online survey at
http://www.positivecentral.com/Video/HypnotherapyResourceForum.htm
<http://www.positivecentral.com/Video/HypnotherapyResourceForum.htm> .

Here's another way to participate:

The NGHWA is working to create a book of success stories in the use of
Hypnosis with each story submitted by chapter members. This book will be
printed as a trade paperback with the goal of being between 100 and 150
pages.

If you are a member and wish to submit a story, E-mail:
Kent@... <mailto:Kent@...>

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We hope you find value in these email updates, and most especially, in
your NGHWA membership.

Please note that we have moved our August Meeting to Friday, August 3
(the FIRST Friday of the month, instead of the second), so that those
members who want to attend the NGH National Convention will still be
able to join us.

This month we're going to share ideas about what works and what doesn't
regarding websites, internet marketing, email newsletters, and more. I
hope to see you Friday.

On behalf of the NGHWA Board, I thank you for your involvement.



Lauren Archer Finkelstein, President

National Guild of Hypnotists, Washington State Chapter

Lauren@... <mailto:Lauren@...>







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