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Article Title:
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Bottled Water And Bottled Water Delivery In Washington, D.C. And Northern
Virginia: A Marketing Phenomenon

Article Description:
====================

Bottled water and bottled water delivery has grown in popularity
in the Washington, D.C. metropolitan area in recent years. This
popularity is due to a number of factors like poor municipal
water quality and a growing awareness of the role of good health
in modern living. In addition there are a small number of high
quality water suppliers who have adjusted their product and
service offering to the unique needs of the marketplace.


Additional Article Information:
===============================

561 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-09-29 15:42:00

Written By: Jon M. Stout
Copyright: 2007
Contact Email: mailto:jon.stout@...


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Bottled Water And Bottled Water Delivery In Washington, D.C. And Northern
Virginia: A Marketing Phenomenon
Copyright (c) 2007 Jon M. Stout
Element H2O
http://www.elementh2o.com



Bottled water and bottled water delivery has grown in popularity
in the Washington, D.C. metropolitan area in recent years.

This popularity is due to a number of factors like poor municipal
water quality and a growing awareness of the role of good health
in modern living. In addition there are a small number of high
quality water suppliers who have adjusted their product and
service offering to the unique needs of the marketplace.

But marketing has come under attack by municipal water suppliers
and other groups who have a vested interest in supplying lower
grade municipal water. Claims are made that bottled water is
unregulated (not true for bottled water companies that engage in
interstate commerce) or that bottled water is often nothing more
than repackaged bottled water (partially true for even some large
bottled water suppliers). Criticism is also levied against spring
water in bottles because of contaminated spring water due to
industrial and organic pollution.

These critical statements about the use and misuse of bottled
water marketing however are superficial and do not examine the
real role of proper bottled water marketing. In essence marketing
is nothing more that identifying and segmenting consumers with
shared desires and needs and preparing strategies to meet those
shared desires. Done right, marketing is more than spin, hype or
puffing and true marketing benefits all involved.

Proper marketing of bottled water products must, at a minimum
address the following needs in the market place.

* Water quality – Since municipal water is terrible in both
level of contaminants and odor and taste, bottled water suppliers
must produce contamination free water that tastes good. Purified
water based on a distillation/oxygenation process is considered
by many experts to be the highest quality best tasting water on
the market today. The water is 99.9% pure and, because of the
addition of oxygen, it has a fresh, light taste.

* Product features – Customers in the market are interested in
product features that make the product safe and easy to use.
Features such as spill proof caps, carrying handles and bottles
made of safe materials are required to be successful in the
Washington, D.C. and Northern Virginia market.

* Quality customer service – Many large suppliers in the market
give only lip service to the customer service needs of the
customers and respond slowly or not at all to customer requests
and complaints. However, there are good companies with a culture
of customer satisfaction that meets the needs of the market
place.

* Supplier integrity – Some suppliers in the market offer low
loss leader pricing coupled with a long term contract and
penalties for cancellation. At best this unfair to the consumer
and at worst this practice is unethical. Consumers are urged to
choose a water supplier with fair prices and without hidden
charges.

* Community support - Look for a company that includes giving
back to the community as part of its culture. Many companies are
interested in selling products only to the community and do not
support community events or charities. Some suppliers, however,
participate in supporting the Washington and Northern Virginia
community events as a matter pf policy.

Washington D.C. and Northern Virginia represent vibrant, growing
communities that are health and family oriented. Pure water is a
part of this lifestyle. If you are choosing a water supplier,
pick one that markets honestly and fairly and meets your needs.




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Jon M. Stout is Chairman of the Board of Element H2O.
For more information about bottled water
(http://www.elementh2o.com/Store/), private label
bottled water and (http://www.elementh2o.com/local/)
bottled water delivery go to http://www.elementh2o.com


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