In The UK, It Is Reported That 2% Of The Adult Population Suffer From
Food Allergies Or Food Intolerance

Business Wire


Research and Markets
(http://www.researchandmarkets.com/reports/c48623) has announced the
addition of "Allergen Labelling - Consumer Attitudes and
Interpretation of Proposed New Allergen Labelling (Primary Research
Report)" to their offering.

In the UK, it is reported that 2% of the adult population suffer from
food allergies or food intolerance, although this figure increases to
5% for children. In light of growing consumer concern over allergens,
new labelling rules in European Directive (2003/89/EC) were
introduced in the UK by an amendment to the Food Labelling
Regulations.

The key research objectives included:

- To assess consumers' understanding of current allergen labelling.

- To examine consumer attitudes to proposed changes in allergen
labelling on prepared foods

- To identify consumers' own concerns on allergen labelling

- To identify the proportion of the population avoiding foods and
why?

- To identify how the industry can improve the allergy advice box

- To identify how the Food Service industry can best respond to
consumers' requirement for allergen labelling

- To identify how manufacturers can maximise the potential in
the "free-from" market.

The major input into this project was a programme of original primary
research. In order to fully assess consumer attitudes and response to
changes in allergen labelling, the following research methods were
employed:

- 5000 online interviews

- 4 Discussion groups with adults

- 150 Face-to-face interviews with a representative sample of the
population in England

Topics Covered:

-Proportion of the population avoiding foods

-Understanding food allergens

-Food avoidance

-Labelling

-Attitudes to may contain and free from

-Non-retail food purchasing

For more information, visit
http://www.researchandmarkets.com/reports/c48623