After Summit bought the company, they created a holding company
called "VCH" or Vision Care Holdings. Two divisions under VCH: EGW
and LVI. Most of the $$ upside is from growing out the lasik
business; also most of the fines that the company has received
relate to advertising and business practices of LVI.

They are aggressively advertisng the new pricing structure for LVI
to see if it works.


--- In eyegw@yahoogroups.com, "doctorapk" <doctorapk@y...> wrote:
>
> Good ole' KW and buds are advertising ALL OVER the place. Carmel,
IN;
> St. Louis, MO; New Orleans: They are going now by the moniker "the
> Lasik Vision Institute". I don't know if they're still using
> the "Eyeglass World" name.