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Excel Your Life Newsletter: August 5 2005
讓你提升你自己的生命而發行的電郵週刊...
Content:
V. My BiZuccess Tips: Top 5 Missings of a Failing Business
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Keith To
www.keithto.com
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人都有惰性，也有慣性。就好像每天早上，我總是吃同一家早餐
連吃了兩個禮拜後，現在老闆只要看到我又踏進店門口，我只說
昨晚看了 Sex and the City的完結篇，米蘭妲因為每天晚上都
人都有慣性，但這樣的慣性有時是不自知的。
當凱莉、米蘭妲、珊曼莎、夏綠蒂這四個姊妹淘聚在一起批評男
米蘭妲最後終於決定要親自去那家上海餐館，教訓一下那個讓她
點菜小姐並沒有侮辱她的意思，心裡有鬼的是她自己，因為心裡
像我每天都吃同一家早餐店的蛋餅加冰奶茶一樣。
我們在自己的小小生活圈中，關起門來自怨自艾，從不知道自
也許，我的改變，就該從明天踏進早餐店開始，仔細的看一下招
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Rectification
預防與補救，那個較為重要？
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IV. You Can Attend: 國際認可企業教練證書課程(第六屆)
* Worldwide Association of Business Coaching (WABC)
認可課程!
* 修畢後可取得Registered Corporate Coach RCC
Designation 資格!
* 特別禮物: 免費WABC首年年費及入會費，價值超過
200美元!
什麼是專業教練？
教練是一個近年最常被誤用的商業詞彙，很大部份人想法不同，
教練不是教導式指引他人，教練是一種通過讓他人自行發現答
案與解決方法，從而尋找出他人「最好」的技術。
為什麼專業教練技術對今天的企業成功那麼重要？
在今天知識型經濟中，單靠傳統的管理方法如控制式指導
(Mentoring)已經不足，你的下屬精於在他們自己的工作領域中，
比你更具有知識經驗，因此教練技術能成為新經濟下成功的鎖
匙，助你尋找出人的「最好」，並能為你建立一個堅實的勝利
團隊。
本課程對專業教練技術提供深入的講解，你更可由本課程中學
到適合企業情況的獨特教練系統。
企業教練發展歷史：
企業教練開始於80年代的美國，時值美國轉型至知識型經濟，
傳統管理方法未能取得期望的效果，企業管理人員開始尋求更
有效的方法來達致企業生存及成長，並從運動領域中借用教練
原理於商業機構中，發展出各種的企業教練技術。
國際認可企業教練證書課程──你的理想選擇：
1. 全亞洲唯一的WABC 認可課程。
2. 課程內容豐富，深入淺出，包括教練技術、教練模型、教練
手冊等等……
3. 由全港首位公開引進企業教練導師(陶兆輝博士)任教，你將
從他身上學到第一手資料及技術。
4. 本課程針對及指導企業管理人員如何運用教練技術於其同事
、員工、客戶，甚至上司身上，從而尋找出他們的「最好」。
5. 導師素以輕鬆活潑方法演繹課程，過程充滿樂趣，使你在課
程中學得更快更好。
6. 免費參與今年及明年由WABC於香港主辦之5次Roundtable
Meeting(共10小時)，讓你溫故知新。
7. 你將學到如何有自信地激勵和啟發他人，並能從中取得成效。
8. 本課程依據最新歐美企業教練技術及原理設計，並調整至合
適中國人的社會中。
9. 完成課程後，你可具資格取得Registered Corporate Coach
RCC 國際認可履歷表。
10. 1年免費電郵支援：完成課程一年內，你可電郵你的問題給
我們，導師將親自解答你的每一條問題，提供額外意見，確
保你能融匯貫通。
課程對象： 本課程適合任何有志幫助自己及他人改進和增值的人
士。對於擔任經理或主管的人士，教練技術有助他們提升自己及員
工的能力和效益，增強表現和競爭能力。銷售人員也可運用教練技
術協助顧客理清情況，作出適當的購買決定。
詳情請下載本課程簡介：www.excelcentre.net/rcc2005.doc
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V. My BiZuccess Tips: BiZuccess System Series - Top 5
Missing of a Failing Business
by Dr. Keith To
This is Part 4 of our new articles series of BiZuccess System.
1. Missing Vision.
of their business will go. This is your roadmap to help you to see
how you can get to your destinations. When you go to somewhere
new to you, you will not go without bringing your map. Or you are
going to get lost, waste a lot of time, money, and energy.
2. Missing Target Markets. Where are your target markets?
It is the most common cause of failing. When you do not know
who exactly are your potential customers, you cannot address
directly and specifically to them. When someone tells me that
everybody can be his or her customer, I am absolutely sure that
his/her business is going to fail. When you are everything, you
are nothing!
3. Missing Right Actions. Many people take lots of actions to
make things happen. It is right that taking action is the foundation
of progress. But taking the wrong actions can drift you farther
away from any progress. You can lose your money, lose your
clients or even lose everything else.
Plan! Planning is rare, especially for small-sized business. You
need your business plans and your marketing plans. Don’t think
that these are just toys for big businesses. Planning ensures
your thinking through all the actions and coming up the most
RIGHT actions to be done.
4. Missing Partners. You can't do it all. You need partners
inside and outside of your business. For insider partners, I am
not just talking about shareholders. They can be your employees
and associates. For external partners, they can be someone
who can help you quickly expand the reach of your own business.
Or just someone who can give you ideas, knowledge, and
resources.
5. Missing Systems. Successful businesses develop systems
to handle every aspect of your business operations. It can be
systems for marketing, systems for customer complaints, or any
follow up procedures to make your business running more smoothly.
It is the systems running your business, but not yourself. This frees
up your time for you to oversee your business in a much more
objective manner. You can then spot out threats and opportunities,
which is crucial to the success of your business.
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This article is written by Dr. Keith To, Authorized RCC Instructor
of the Worldwide Association of Business Coaches.
Dr. Keith works with successful people and helps them to achieve
even more in their lives, their careers and their businesses. Go to
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