Untitled Document

Sales Strategies for Entrepreneurs:
The #1 Way to Skyrocket Your Sales This Year
--- By Chet Holmes

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Completely grasp the power of the Best Buyer Concept and you will double
your sales within the next twelve months.

The concept is easy to understand, yet powerful:
There's always a smaller number of ideal buyers, compared to all the
possible buyers, so ideal buyers are cheaper to market to and yet bring greater
rewards.


A magazine used this strategy to double sales in 15 months flat. Here's
what they did:

They took a database of 2200 advertisers and sent promo-pieces to them
each month. After learning this strategy, they did an analysis and found that
167 of those 2200 advertisers bought 95% of the advertising in their
competitor's magazine.

This concept is called "The Dream 100 Sell," a concept where you go
after your "Dream" prospects with a vengeance. This magazine sent the 167 (best
buyers) a letter every two weeks and called them four times per month.

Since these were the biggest buyers, the first four months of intensive
marketing and selling brought no actual reward. In the fifth month, only ONE of
these Dream clients bought advertising in the magazine.

In the sixth month, 28 of the 167 largest advertisers in the country
came into the magazine all at once. And since these are the biggest advertisers,
they don't take quarter pages and fractional ads, they take full pages and full
color spreads. These 28 advertisers alone, were enough to double the sales over
the previous year. The magazine went from number 15 in the industry to number
one in just over a year.

Lesson learned: Market to your best buyers.

Now you're probably thinking to yourself, who are my best buyers? If you
sell to the business-to-consumer market, chances are, your best buyers live in
the best neighborhoods. If you are a dentist, accountant, chiropractor, R.E.
Broker, financial advisor, restaurant, or even a MLM professional you should
consistently go after the folks who live in the best neighborhoods.

They are the wealthiest buyers who have the money and the greatest
sphere of influence. If you send them an offer every single month without fail,
within a year, you'll have a great reputation among the very wealthy.

If you sell to the business-to-business market, it's usually fairly
clear that your best buyers are the biggest companies. So what are you doing,
every other week, no matter what, to let these companies know who you are?

There's no one you can't get to as long as you constantly market to
them, especially after they say they're not interested. People will not only
begin to respect your perseverance, they will actually begin to feel obligated.

This doesn't happen right away, but even the most hard-bitten and
cynical executive or prospect begins to respect you when you refuse to give up.
The publication I mentioned earlier went on to double sales two more years in a
row. They consistently marketed to the best buyers and much more aggressively
than they did to the rest of the buyers.

A company selling to manufacturer's used this strategy to target the 100
biggest manufacturers in the country. For the first three months no one
responded to any of the calling or phoning.

But after three months executives started saying: "I just have to meet
you. I've never had anyone continue to call me so many times after I said no."
Within 6 months they had gotten in to see 54% of those they targeted.

The secret is to NEVER give up.

Just keep going after those companies again and again. Or if you sell to
consumers, commit to sending a promotional piece every single month to those
wealthy neighborhoods. Eventually, all the wealthy people in your area will know
exactly who you are.

Now the question is: Who are your DREAM prospects and how committed are
you to getting them as clients?


For more stategies to
Skyrocket Your Sales in 2008, attend
MINI-MBA ON STRATEGY
AND MARKETING
on January 24 - 25, 2008 at the Astoria Plaza, Ortigas, Pasig City
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For seat reservations or queries, please call Mitch or Kristine...

ARIVA! Seminar & Convention Organizers
895-8058 / 895-9527 / 890-9651
Call/Text: 0917-3257870

Email: SuccessSeminars@...

R E G I S T E R O N L I N E: www.Ariva.com.ph

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MINI-MBA ON STRATEGY AND MARKETING
(Practical Marketing for Non-Marketers)


Date: January 24 - 25, 2008
Time: 8:30 AM - 5:30 PM
Venue: ASTORIA PLAZA, Ortigas Center


Workshop Description :


An interactive workshop develops a firm self-grounding on marketing and
strategy that are adaptable in today's unique challenging business environment.

The focus is to introduce and strengthen the foundation as well as the
latest advanced ideas and trends in marketing, business development and sales
that will give participants the edge over ALL their competitors!!

Topics include - more focused market segmentation, better profiling of
target markets, differentiating marketing and sales, understanding dynamics of
trade area, the changing marketing mix elements - from 5 to 12 elements,
research fundamentals, strategies formulation and interactive monitoring of
performance.


Workshop Outline :

The Discipline Of Marketing And Strategy : Why And What

Moving From Marketing As An Expenses Into Marketing As An Investment

Understanding The Changing Definition/Scope Of Marketing Transformation

The Changing Scope Of Marketing : Its Not Just Promotions!

Developing A Marketing System In Your Organization

Understanding The Meaning Of Strategic Intent And Creating One

What Are The KPIs and KRAs Of Marketing

Differentiating The Area Of Marketing With Sales/Selling : Which Does
What

Qualities Needed For A Successful Marketing Professional

Qualities Needed For A Successful Sales Professional

Defining Clearly A Unique Marketing/Selling Proposition : Using A Matrix

Target Marketing : Doing The Proper Segmentation : Choosing Right Focus

Understanding The Changing Patterns Of Distribution/Reaching The TM

Creation Of The Marketing Mix Elements :
* Moving From 5 Elements To Today's
* 12 Marketing Mix Elements

Developing The Marketing Strategies : How, Which, Why

Creating Better Monitoring Of Performance And Results

Avoiding The Pitfalls In Marketing and Strategy Development

Think And Act As A Marketing Professionals

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Reserve your seats NOW and SAVE P2,500 (prior to December 28, 2007)!


Learning Investment for the 2-Day Workshop:


Super Saver Rate: P8,848 - VAT INCLUSIVE
(pay on or before December 28, 2007)

Early Bird Rate: P9,948 - VAT INCLUSIVE (pay on or before January 9,
2008)

Regular Rate: P11,348 - VAT INCLUSIVE (starting January 10, 2008)



LEARNING INVESTMENT INCLUDES: A "Fun-filled" Learning Experience,
complete with Learning Manuals/Hand-outs, Certificates, Freebies and FREE
Parking!! plus... Breakfast, Sumptuous Buffet Lunch & Snacks!

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For the benefit of:
www.abetterchancefoundation.org.ph






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For seat reservations or queries, please call Kristine...

ARIVA! Seminar & Convention Organizers
895-8058 / 895-9527 / 890-9651
Call/Text: 0917-3257870

Email: SuccessSeminars@...

R E G I S T E R O N L I N E: www.Ariva.com.ph

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