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RETAILER'S BEST PRACTICE! Promotions and Merchandising   Message List  
Reply | Forward Message #278 of 372 |
 
 

RETAILER'S BEST PRACTICE!
Promotions and Merchandising

 

Date: December 4 - 5, 2008
Time: 8:30 AM to 5:30 PM
Venue: Astoria Plaza, Ortigas, Pasig City


Learn from the best Promo and Merchandising activities in the industry today

In today's highly competitive market, the battle is now increasingly waged at the point of purchase. As such, promotions and merchandising have now become essential tools in the fight to grab the consumer's precious attention and money. Sales, marketing and trade marketing professionals need to have the necessary skills in developing and implementing highly effective promotions and merchandising activities in the trade. Beyond the basics, you need to know what the elements of the best promotions and merchandising activities in the industry are.


The course teaches participants primarily about the Fundamentals of Promotions and Merchandising

  • Consumer Shopping Behavior
  • The Role, Impact and Key Principles of Promotions and Merchandising
  • Merchandising and the Science of Sight
  • Developing Merchandising Guidelines
  • Promotions Planning
  • Promo Evaluations and hundreds of examples of High Impact
  • and Highly Effective Promotions and Merchandising activities.

    The course also presents the Trade Perspective through a lecture by the president of the Philippine Association of Supermarkets Inc. -Mr. Carlos V. Cabochan.

 

DAY 1 - MORNING

  • The Changing Consumer
  • Developments in Global Trade
  • Retail and Wholesale Trade in the Philippines
  • Retailer Financials
  • Retailer Hot Buttons
  • Retailer Profitability Equation
  • Customer Business Proposition
  • EXERCISES ON CBP
DAY 1 - AFTERNOON
  • The Role and Impact or Merchandising
  • Key Principles of Merchandising
  • Merchandising and the Sense of Sight
  • Developing Products Merchandising Guidelines
  • the MerchPlotter! CD-ROM
  • EXERCISE ON DEVELOPING PRODUCT MERCHANDISING GUIDELINES

DAY 2 - MORNING
  • The Perspective of the Trade by Mr. Carlos V. Cabochan
    President of the Philippine Association of Supermarkets, Inc. (PASI)
  • OPEN FORUM

DAY 2 - AFTERNOON
  • Consumer and Trade Promotions
  • The Role and Impact of Promotions
  • Key Principles of Promotions
  • Promotions Planning Process
  • EXERCISE ON PROMOTIONS OBJECTIVES
  • The PromoPlotter! CD-ROM
  • Evaluating Promotions
  • EXERCISE ON PROMO EVALUATION


The only Promo and Merchandising Training Course that combines what Retailers and Suppliers believe to be the elements of the best Promo and Merchandising activities in the industry


QuickApply! Tools
Each participant will receive a PromoPlotter! and MerchPlotter! CDROM with hundreds of examples of actual Promo and Merchandising activities in the industry to help them in planning and implementing their own activities back at work.


Limited to 30 seats only!

Facilitated by a team of top-caliber Trade Dynamics consultants with an open forum with Mr. Carlos V. Cabochan - President of the Philippine Association of Supermarkets Inc.
 

Learning Investment for the 2-Day Seminar-Workshop:

Sending 1 Participant: Php11,760 VAT Inclusive / seat
Sending 2 Participants: Php10,640 VAT Inclusive / seat
Sending 3 Participants: Php9,520 VAT Inclusive / seat



LEARNING INVESTMENT INCLUDES:

A "Fun-filled" Learning Experience, complete with Learning Manuals/Hand-outs, Certificates, (pocket guides, desk guide where applicable) and FREE Parking!! plus... AM snack, Sumptuous Lunch & PM Snack

  For seat reservations or queries, please call Mitch or Kristine...

ARIVA! Seminar & Convention Organizers
895-8058 / 895-9527 / 890-9651
Call/Text: 0917-3257870

Email: SuccessSeminars@...

 R E G I S T E R   O N L I N E:   www.Ariva.com.ph

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Sat Nov 29, 2008 4:46 am

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Forward 		Message #278 of 372 |
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Untitled Document RETAILER'S BEST PRACTICE! Promotions and Merchandising Date: December 4 - 5, 2008 Time: 8:30 AM to 5:30 PM Venue: Astoria Plaza, Ortigas,... 		Kathleen Palaña
getsuccess_now
Offline Send Email 		Dec 9, 2008
2:00 pm
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