EFFECTIVE  BRAND  AND PRODUCT  MANAGEMENT

 

Date: September 18 - 19, 2008
Time: 8:30 AM to 5:30 PM
Venue: ASTORIA PLAZA, Ortigas, Pasig City

 

 

Workshop Description:

A specialized workshop that covers the comprehensive area of product and brand development – with an emphasis on transforming the current practices into more responsive initiatives.  The topics have been selected for their responsiveness with the changing times that demands better equipped brand and product personnel.

Workshop Objectives: at the end of the seminar, participants will :

1.       understand the product research and development process and its transformation today.

2.       understand the brand management process and its transition into branding.

3.       build confidence in the execution and management of brands and products for better performance in the market.

 

Workshop Outline:

·         Changing Demands of The Target Markets

(covers the issues of what the markets/consumers now look for in brands)

 

·         Identifying and Articulating Primary Target Market Requirements.

(covers the craft of being able to identify and respond to changes in market requirements)

 

·         Creating Unique Value Propositions for  Primary Target Markets

(covers the stages of crating value in products to improve their utility factors)

 

·         Types and Classifications of Products and Services

(covers the comparison and differences between product management and service)

 

·         Product Life Cycle and its Transformation

(covers a deeper appreciation and understanding of product and its life cycle)

 

·         Role/Process of Research and Development        

(covers the critical area of research inputs and how to identify what research is necessary for a product – brand)

 

·         Assessing The Growing Trend on Product Development for Brands

(covers the initiatives which can convert products into brands)

 

·         Pitfalls in Product and Service Brand : Over Commitments

(covers a review of products and services that underwent critical times due to overpromise)

 

·         Brand Development

(covers the process of the stages in Brand Development)

 

·         Brand Packaging

(covers the styles and approaches of packaging)

 

·         Brand Image and Positioning

(covers the process of identifying the image and positioning that brands take in the market)

 

·         Creating Brand Equity

(covers the appreciation of understanding what and how to create brand equity as an influence factor)

 

·         Creating Brand Value and Uniqueness

(covers the strategies to building value and uniqueness for sustainable brands)

 

·         Moving from Brand to Branding for Sustainability

(covers the challenges of moving from just being a  brand into the lifestyle branding)

LEARNING INVESTMENT INCLUDES: A "Fun-filled" Learning Experience, complete with Learning Manuals/Hand-outs, Certificates, Freebies and FREE Parking!! plus... Breakfast, Sumptuous Buffet Lunch & Snacks!

Limited to only 30 Participants