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In the last few years, hoodia pills has been heavily marketed for weight loss and has become immensely popular.

You didn't think they were just going away after their deal with Pfizer fell through did you? In December of 2004 Phytopharm found a new partner - Unilever. A nice little company with over $50 Billion in annual sales!

Simply put, if you took P57, your desire to eat was extremely reduced. Things looked so promising with P-57 as a diet medication, that Pfizer purchased the worldwide marketing rights from Phytopharm for a reported $32 million to develop and market P-57 based diet pills.

The second barrier is also Phytopharm. Phytopharm has a patent on Hoodia pills for use as a weight loss product. Funny how the Bushmen used Hoodia pills for thousands of years, now suddenly Phytopharm owns a patent to it. This is a complicated issue we will get into later, but we just wanted to make you aware that technically no one except Phytopharm can sell Hoodia pills as a weight loss product.

The third barrier is good old deceit and greed. With all the media surrounding Hoodia pills (60 Minutes did a feature piece in Nov 2004) it did not take long for sleazy supplement companies to come out with their "World's Best - As Seen on 60 Minutes - Hoodia pills Supplements". Each year people spend over $40 billion on products to help them lose weight.