In this great age of unpecedented consumer choice, it is interesting to
reflect on, and tap into, the self-knowledge that can arise from the
power of particular objects to attract, disinterest or repel us.

If you would like to venture down this road, here is great little quiz
based on making simple preference choices between pairs of objects:
http://www.mythings.com/QuizQuestion.aspx
Just click on the object you prefer. When the next pair of objects
appears you will informed at the bottom of the screen the extent to
which your previous choice was chosen by others - or not. At the end of
the quiz you are presented with an entertaining personality assessment.

Is this hard science, divination, or purely a clever marketing ploy??

Maybe a bit of all 3!