I get a lot of mail from people asking me what frequency should they
use to overcome this phobia to change a certain behavior, are
subliminal suggestions for real and a host of other questions. Let me
answer a few of them here. Lets start with definitions.

Brainwave Entrainment is the tendency of the brain to entrain on any
rhythmic stimulus (light, sound, touch) and make it the predominant
brainwave frequency. Not the only frequency - just predominant. Your
brain is a massively parallel processor of information and there are a
huge number of different frequencies present at all times at different
places. You are looking to entrain on one to pretty much set the mood
for the others.

Our brains are also extremely complex and while some programs and
technologies can have very fast effects, I always take claims such as
"I listened for 30 seconds and had an OOBE". Most (but not all) of
the OOBE's I've read about have been traceable as sleep paralysis, a
widely known explanation for some cases of alledged alien abduction
where the body is paralyzed and hallucinations are common. This is
also a well known induction stage for lucid dreaming. Brainwave
entrainment isn't a magic switch that turns on and off experiences.

Subliminals are another animal entirely. Whereas brainwave
entrainment is a fast acting effect that lasts only until the end of
the session. Subliminal (or paraliminal or whatever your favorite
term is) suggestions are messages that are heard (or seen) but not
consciously understood or acknowledged. You are bombarded with them
daily in Muzak that tells you not to steal, in print ads that sell any
number of products and maybe some programs that you purchased for
yourself.

Our unconscious (or subconscious or other than conscious) mind
processes huge amounts or data at incredible speeds. Where our
conscious mind thinks in the language we speak and is capable of
working at around 2000 words per minute(plus or minus) the unconscious
mind works in symbols and images at tens of thousands of times faster.
For this reason, subliminals in images that use symbols are
incredibly effective. Audio subliminals take longer but can have a
far more permanent effect. As the messages are presented to the
unconscious mind, it works on them, regardless of how they are
presented,and figures them out. Once enough are seen by the
unconscious to outnumber conflicting messages that have accumulated
over time, change can begin to occur. This is why we tell people who
buy our programs that to succeed you must listen, listen, listen. In
the car, at work, while you eat or watch TV and very importantly,
while you sleep. While there is a finite number of messages you can
pack into a digital recording before it just becomes noise, we have
found between 12,000 and 20,000 (depending on message size) messages
per hour to per very effective.

Over the last year we have worked on a number of programs that present
either subliminals or entrainment to each side of the brain
independently and have found them to be incredibly successful. I
found myself in the position of needing to lose around 100 lbs but at
least 60 lbs. I was skinny as a boy though my 20's and never had to
limit what I ate. At 6' 5", I carried it well enough but it started
catching up with me. I developed a set of programs to help me
retrain. I've lost 65 lbs using this and one other program. I'm
having no problem keeping it off or avoiding foods I really shouldn't
eat except on my cheat meal each week. My views on food, exercise and
my weight are totally different than they were a year ago. The
reamining 35 lbs should be gone by early summer. This program is now
available on the website in the Split Brain section of the store and
is a good program for someone who needs to drop at least 20 lbs and
keep it off.

In closing, brainwave entrainment is useful in creating a mental state
such as relaxation or focussed concentration for a short period of
time while subliminals are usually long term behavioral changes that
take a few weeks to begin to manifest.

Hope this helps.

Dr. Richard Price
RCP Consulting
http://www.rcpconsulting.us
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