This comes from St. Louis via SABA. They recognized that so much of the typical bicycling message is safety oriented. They wanted a more positive spin on choosing to "get there by bike". Check it out. It's a good lesson for Chris and me as we restructure our bike ed classes for this year. Safety is a means to the goal (making it easy to choose to get there by bike) rather than the goal itself.

 

http://www.youtube.com/watch?v=YhKCe2rhYf0