Oct 16, 2007 – World Vegan Day Melbourne Festival
Sunday the 28th of October 10am to 5pm (FREE EVENT)
Phoenix Community Reserve East Malvern
www.wvd.org.au

Healthy Diet Healthy Planet

Saving the world could be as easy as eating delicious plant based
meals according to a fast growing number of people (including
celebrities like Alicia Silverstone, Joaquin Phoenix, Daniel Johns,
and Moby) who choose a lifestyle that excludes animal products, not
only in their diets, but in all aspects of their lifestyle.

The Melbourne World Vegan Day Festival is now in its 5th year and
attracts around 5, 000 people and almost 80 stalls. The free entry
festival aims to promote a plant based, cruelty free way of living by
showcasing vegan foods, cruelty free skincare and cosmetics, health
products, organic vegan wines, clothing, pet care and much more. Live
music and entertainment for the whole family and free samples and
giveaways provide a colourful backdrop for the celebrations.

This year's highlights include a live performance by Steve Kilbey, ex
member of the band The Church, free workshops and seminars and free
makeovers using natural vegan cosmetics by an internationally
experienced makeup artist.

'We're all concerned for the planet' says coordinator of the festival
Mark Doneddu, a long term advocate for a plant based
lifestyle 'switching to a diet based on plant foods is a smart way of
reducing a host of environmental problems including water and energy
consumption and greenhouse gas emissions, not to mention the health
benefits for everyone and the animals lives saved'.

Compelling statistics on water usage alone make many rethink their
diets. To produce a kilo of beef it takes 50,000 litres of water
(that's equivalent to almost 1,400 four minute showers with a water
saving showerhead) compare this to a kilo of rice (2,385 litres) or a
litre of milk (4,000 litres) compared to a litre of orange juice (780
litres).

'We can make simple yet effective changes to the way we eat, and have
a fundamentally positive impact on the health of ourselves and the
planet.' Mark says.

This year, Mark and other organisers are so confident that a vegan
lifestyle is the way of the future they are encouraging non
vegetarians and vegans to come and experience what the World Vegan
Day Festival has to offer. 'We want to challenge people's attitude to
their food, where it comes from and the far reaching impacts it has,
so if you're passionate about the environment, human health or social
justice, an animal lover, or even just curious to know what a plant
based lifestyle is all about, we invite you to come to World Vegan
Day and experience it for yourself, we think you'll be more than
pleasantly surprised'.

For more information, contact Mark Doneddu on 044871 2063 or email
meghan.street@...

World Vegan Day Melbourne is proudly sponsored by: Soulmama and Happy
and Healthy Foods