need to know some things first.

How is Asian Medicine perceived by our prospective clients?
How do we wish to be preceived?
What is our core message?
Who are we?
What business are we in?
What people do we serve?
What are the special needs of the people we serve?
With whom are we competing?
What makes us different from our competitors?
What unique benfit does a client derive from our service?
Example

Who are we?
Any more perspectives from others? Are we seen as Doctor wanna be's?
Shamans? Bipolar cat people?
If we have no competition then why are we usually the last to be seen
after MD's, Chiro's, and physios?
Do you take western diseases and look up the Chinese equivalent of
that disease or do you keep it Chinese?
Are all you pulses slipper wiry or can you detect excess earth in the
GB and deficient water in the liver?
Do you use R.I.C.E. on a sprained ankle or do you know how to make a
plaster that cools and invigorates.

I'm going to do an advertising campain to let people know that there
is an option of seeing us first. This is to find out who "us is", so
to
speak.
Kelvin