Noni, Grape and Blueberry <Greater than the sum of the Parts>

When John Wadsworth gazed over a noni-filled valley, he was struck with an
impression
that would not only shape his life, but the lives of millions of people across
the world.
Often, however, when the story of TAHITIAN NONI® Juice is told, the teller
glosses over
the chapters following John's impressions. There's a magic there that deserves
to be
noted, and part of that magic is the proprietary formula of the world's most
recognizable
noni product.

Destiny Intervenes

When John returned from Tahiti, he and partner Stephen Story began working to
develop a
juice that could deliver noni's healthy benefits. In order to make this juice
more palatable,
John and Stephen developed a unique flavoring system utilizing grape and
blueberry
juices.

Interestingly enough, the addition of blueberry and grape juices to noni has a
synergistic
effect, making the noni's already plentiful health benefits even more potent and
bio-
available. The incredible destiny of this small, South Pacific fruit is once
again revealed in
another facet of the Tahitian Noni International story. For John and Stephen to
not only be
entrusted with noni, but to also discover a formulation that increases its
benefits is more
than serendipitous.

Powers unto Themselves-Noni

Is it any wonder that the darling of the scientific community is a small fruit
from the South
Pacific? As you delve into the rich history of noni, you discover just how
trusted this plant
was. From leaves to fruit to seeds, this little fruit was a central part of
their culture.
Today, science is discovering the reasons why ancient wisdom touted the noni
fruit as a
gift from the gods that could balance health. Repeated studies' show that the
noni plant is
a rich source of powerful and active antioxidants. But that's not all. The
Morinda citrifolia
plant noni also provides many essential minerals and nutrients. From essential
fatty acids
to elements that benefit the skin, noni possesses what the body needs, whether
you ingest
it or apply it topically. The uses seem limitless. In fact, the potential of
noni is so great
that many laboratories across the world are exploring noni's health related
benefits.
Numerous patents have already been logged utilizing the unique characteristics
of a once-
forgotten plant.

Grape

Study after study has revealed the awesome benefits of grapes. A recent study in
the April
6, 2005, issue of the Journal of Agricultural and Food Chemistry, revealed an
interesting
discovery about this simple snack food. The fact that grapes are rich in
antioxidants-
which, coincidentally, are also beneficial to heart health has already been
established, yet
this study revealed that grapes contain 10 previously unidentified flavonoids.
The 10 new
flavonoids outperformed other previously identified flavonoids when used to
inhibit the
enzyme thought to be responsible for the growth of cancerous cells. This
particular
enzyme arranges - or rearranges-the genes in cells responsible for growth and
reproduction. Current studies indicate that when cancer cells begin
proliferating it may be
in part due to problems associated with this enzyme. If the new flavonoids
discovered in
grapes do indeed inhibit this enzyme and thus kill or stop the growth of cancer
cells, you
can see why researchers are so excited.

Grapes also contain a compound called resveratrol, a natural antioxidant that
may have
earned the "Fountain of Youth" title. In a study published in Nature,
researchers reported
that resveratrol found in grapes has been linked to reduced risk of cancer,
atherosclerosis,
heart disease, and age associated diseases like Alzheimer's. According to the
research
group, resveratrol mimics calorie restriction, activating enzymes that slow
aging and
increasing DNA stability, thus extending cell lifespan by as much as 70%.

In addition, grapes also contain a compound called pterostilbene. According to a
report
given by Agnes M. Rimando, PhD, of the U.S. Department of Agriculture at the
228th
National Meeting of the American Chemical Society, pterostilbene may reduce
cholesterol
and triglycerides just as well as prescription drugs, promoting improved
cardiovascular
health.


Blueberries

Blueberries have rightly earned the title of being one of the richest sources of
antioxidants. Blueberry antioxidants help protect against the ravages of aging,
heart
disease, and cancer as well as diseases like Alzheimer's and Parkinson's. A
landmark study
published in the June 9, 2004, issue of the Journal of Agricultural and Food
Chemistry
showed that just one cup of berries provides all the disease-fighting
antioxidants your
body needs in one day. Of berries-which handily won in a comparison of foods
known to
provide antioxidants-cranberries, blackberries, and blueberries ranked the
highest. "Weare
excited to learn that blueberries, which are already rich in healthy compounds,
may also
be a potent weapon in the battle against obesity and heart disease," reported
Rimando.
Rimando's research indicated that blueberries contain pterostilbene-that's
right, the very
same substance found in grapes. The difference between the two, however, is that
the
blueberry pterostilbene may be even more potent than the grape. The study
further
demonstrated that pterostilbene has cancer-and diabetes-fighting properties.
Blueberries
might also be your best bet for keeping that youthful appear- ance.
"Blueberries,
strawberries, cranberries, and raspberries are all loaded with antioxidants,
which save cells
from premature aging," explains dermatologist Nicholas V. Perricone, MD, a
clinical
professor of medicine at Michigan State University and author of? The Perricone
Prescription and The Wrinkle Cure: Unlock the Power of Cosmeceuticals for
Supple,
Youthful Skin. Finally, blueberries could very well be your brain's best friend.
In a study
found in the Journal of Neuroscience, a diet rich in blueberries reversed some
loss of
balance and coordination, and improved short-term memory in aging rodents.

The Sum of the Whole
One might suspect that coupling noni with grape and blueberry would result in a
concoction where one or the other might overshadow the rest. Rather, the
opposite
occurs. The three fruit juices- of which, noni plays the predominant role-work
together in
synergy. This relationship not only promotes the benefits of noni, but also
magnifies
them. In the case ofT AHITIAN NONI® Juice, the sum of the whole truly is greater
than the
sum of the parts. 

SOURCES AND CITATIONS
1. JOURNAL OF FOOD CHEMISTRY, VOL. 78, NO.2, PP. 227-231. 2002.JOURNAL
AGRICULTURAL FOOD CHEMISTRY, 2001 SEP; 49(9): 4478-81. 2. JOURNAL OF THE
CHEMICAL SOCIETY, PAKI- STAN. VOL. 2, NO.2. 1980. PHYTOCHEMICAL REPORT. SCIENCE
IN NEW GUINEA 14(1): 1-7. 3. JOURNAL OF AGRICULTURAL AND FOOD CHEMIS TRY http://
pubs.acs.org/iournals/iaf- cau/index.html. 4. NATURE, 430, 686-689 (05 August
2004);
doi:10.1038/nature02789Nature AOP, published online 14 July 2004. 5. AMERICAN
CHEMICAL SOCIETY 228TH NATIONAL MEETING, Philadelphia, Aug. 22-26, 2004. News
release, Ameri- can Chemical Society. 6. SYSTEMATIC IDENTIFICATION AND
CHARACTERIZATION OF ANTHOCYANINS by HPLC-ESI-MS/MS in Common Foods in the
United States: Fruits and Berries, Wu, X.; Prior, R. L.; Journal of Agricultural
and Food
Chemistry; (Article); 2005; 53(7); 2589-2599. 001; 10.1021/jf048068b. 7.
Nicholas V.
Perricone. The Perricone Prescription and The Wrinkle Cure: Unlock the Power of
Cosmeceuticals for Supple, Youthful Skin. 2000. 8. Joseph, J.A, Shukitt-Hale B.,
Denisova,
N.A Bielinski D., Martin, A, McEwen, J.J., and Bickford, P.c. "reversal of
Age-Related
Declines in the Neuronal Signal Transduction, Cognitive, and Motor Behavioral
Deficits
with Blueberry, Spinach, or Strawberry Dietary Supplementation," Journal of
Neuroscience,
September 15, 1999, Vol. 19, No. 18. pp. 8114-8121.

The three fruit juices-of which, noni plays the predominant role- work together
in
synergy.