Mel,

Here is some info on Potassium Sorbate and no it is not harmful.
Vision for Life products are scientifically formulated to be safe.

What is Potassium Sorbate?

Potassium Sorbate is the potassium salt of sorbic acid, a naturally
occurring organic acid that has been used extensively as a
fungistatic agent for foods. Sorbic acid was first discovered in the
Mountain Ash Tree (Sorbus aucuparia or Sorbus americana).

Today most potassium sorbate is made synthetically. It is a white
crystalline powder, inexpensive (at typical usage levels), with
basically no noticeable flavor at normal usage concentrations.

What are the benefits of Potassium Sorbate?

When dissolved in water, potassium sorbate ionizes to form sorbic
acid which is effective against yeasts, molds, and select bacteria,
and is widely used at 250 ppm to 1000 ppm levels in cheeses, dips,
yogurt, sour cream, bread, cakes, pies and fillings, baking mixes,
doughs, icings, fudges, toppings, beverages, margarine, salads,
fermented and acidified vegetables, olives, fruit products,
dressings, smoked and salted fish, confections and mayonnaise.

In many food products, sorbate and sodium benzoate are used together
to provide greater protection against a wider variety of
microorganisms (synergism).

At what levels is Potassium Sorbate used?

Typical usage levels are 250-1000 parts per million. In the prune
industry sorbate application is monitored by the Dried Fruit
Association (DFA) and it's usage level closely monitored.

As with all preservatives that are used in a food, potassium sorbate
must be declared in the list of ingredients on the label, along with
a short explanation of intended use, such as "preservative," "mold
inhibitor," or "to retard spoilage," etc.

How safe is Potassium Sorbate?

Potassium sorbate is a naturally occurring unsaturated fatty acid and
is completely safe with regard to health and have the lowest
allergenic potential of all food preservatives.

Mike



--- In noninews@yahoogroups.com, "melwilson20042000"
<melwilson20042000@y...> wrote:
> I am new to drinking Noni juice. My daughter sent me a 4 bottle
case of Tru
> Noni juice last month and I have felt the difference in my body. I
now want to
> order more Noni juice but, after doing a Google search on "Noni
Juice", I was
> overwhelmed by the number of brands and price ranges.
>
> The two types of Noni juices I have encountered are pure Noni and
flavored
> Noni. I looked at Tahitian Noni who adds juice flavors and they
call themself
> "Authentic" what does that mean? I looked at Vision for Life
International's
> Noni juice and they add other flavors plus Potassium Sorbate as a
> preservative that cannot be good for you, right?
>
> So, my question is am I better off buying pure Noni juice for half
the price of
> these brands that add other juice flavors? Is VLI and TNI a better
product
> because they add other juice flavors and cost more? After all, they
are both
> double what my daughter paid for Tru Noni juice.
>
> Thank you for your help in advance,
> Mel Wilson