Amen Bill,

Tahitian Noni International (formerly Morinda, Inc.)
is a company we have been studying for some time now.
We believe there is a good and not so good side to how
the folks out of Utah market Noni.

The upside is that they have created a new category
and awareness for Noni as a dietary supplement. The
fact that they are soon to release a major motion
picture “The Legend of Johnny Lingo,” for product
placement is brilliant! We have watched in awe how
they have used some of the tactics Microsoft used in
the early days of the PC to further their brand.

Microsoft in the early days used a tact called
“curiosity code” that was a line of code initially
place in the operating system. If you were a software
developer eventually you would come across this code,
not having any idea what it was, you would have been
forced to call Microsoft for tech support. On the
other end was a friendly voice asked what you were
developing on MSDOS before giving the answer.

If Microsoft thought there was money to be made in
that market segment, they would announce a similar
product, called “vapor ware”, thus killing your
business.

Today you can find the same tactic used by the
International Noni Communication Council (INCC). To
become a member you simply tell them your business,
pay a fee based on your sells and presto you are a
card caring member. But the only company whose product
is worthy of displaying there INCC seal is “TAHITIAN
NONI” The DNA footprint you mentioned was setup by
Tahitian Noni International (formerly Morinda, Inc.)
in cooperation with INCC to set up a standard foe noni
products. Guess what geographical location
www.incc.org url is registered. Yes, Utah.

Brilliant marketing, but what I don’t understand and
maybe a TAHITIAN NONI distributor can answer this
question. How can their noni juice adds grape and
blueberry juice have a higher DNA level then noni
juice that is bottled in its pure form? And what
effects has the open air nuclear bomb testing the
French government has been conducting in the French
Polynesian islands all the way up to the mid 1990s
have the DNA of Tahitian Noni?

As for Xeronine, we haven’t found much material
“alkaloid” other than what has come out from a host of
consultants we believe created by Tahitian Noni
International (formerly Morinda, Inc.), namely Dr.
Heinicke.

We did find a paper from the University of Hawaii by
Will McClatchey, “From Polynesian Healers to Health
Food Stores: Changing Perspectives of Mornida
citrifolia (Rubiaceae)”, but he doesn’t paint a bright
picture for the good doctor. To quote McClatchey from
Integrative Cancer Therapies, 1(2); 2002, page 117, “I
have not located any subsequent publications reporting
a structure for xeronine or proxernine, although much
chemical work has been conducted. If this question has
not been resolved, then, much of Heinicke’s report
should be in question.” Not good.

As for Heinicke’s patient, we recommend you read it
off the United States Patent Office website
www.uspto.gov, appl. No.:530689, not light reading but
since it was filed in September 1983, portion of the
terms of this patent subsequent to October 11, 2000
has been disclaimed. Not good.

As for the other Doctor, Dr. Neil Solomon, MD who is
clinically trained at Johns Hopkins Medical
Institution, we aren’t sure how he fits in to Tahitian
Noni International (formerly Morinda, Inc.) amazing
marketing machine. In his book “The Noni Phenomenon,”
we highly recommend reading it; he endorses TAHITIAN
NONI in his study of 10,000 patients. But again, we
wonder if the satisfaction rates would have been
higher if he used 100% noni juice rather than TAHITIAN
NONI that from what we can tell has about 89% noni
juice in it after you take out the water, grape and
blueberry juice.

We are grateful to Tahitian Noni International
(formerly Morinda, Inc.) for their brilliant marketing
efforts in creating awareness for such an awesome
fruit, Noni. Although we don’t completely agree with
the multi level marketing model, we do find Amway more
appealing because of the larger reusable product
selection, we are happy to hear that you are finding
homes for the ex Tahitian Noni International (formerly
Morinda, Inc.) distributors. Great job Bill!


Blessings,
Michael Fox