MT India Newsletter Archives and Subscription @:
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01 Mar 2003

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The Supposition Principle

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Dear Friends,

The Supposition Principle is crucial in all areas of business
communication. It states that "equal time should be given to not
being misunderstood as to being understood." It's designed to
counter the Thirteenth Corollary to Murphy's Law that says "If
anything can be misunderstood, it will."

The difficulty, especially in multi-cultural societies like India
or the USA, is that so many cultural influences shape our
perceptions that what we say is not always what people comprehend.
Let me tell you a story:

Way back, I was serving as the Medical Officer for a body of Gorkha
troops. Good and disciplined troops they were in action, but to our
woe we soon realized that the unit was beating all records for
incidence of STDs. My Commanding Officer tried every trick in the
book to instill the fear of God into them, but to no avail.
Dejected, he handed the issue over to me, to see what I could do.

The reasonable route I thought would be education. My Gorkhali was
quite passable and I started with the first step of teaching them
the advantages of using rubbers. However, seeing the sea of blank
faces staring back at me, I decided a demonstration was warranted.

"This is *IT*," I said holding up my thumb, "and that's how you are
supposed to wear it." After going through the demonstration
thrice, and promising all those who elected to use rubbers an extra
ration of rakshi (rum), I returned happily to my tent,
congratulating myself on a job well done!

The CHM (company havaldar major, an NCO) turned up after two weeks,
obviously distressed. "What's the problem, Thapa?" I asked,
concerned.

"Well, Doctor Sahib, it's about them balloons y'give me last week,"
Thapa replied. "Balloons?" I queried.

"Y'know... them balloons y'give me for my protection! Well, they
didn't work, so I come back like Sahib said to," announced the
old fellow.

Bemused, I probed a little further. "Well, did you follow the
instructions properly and wear one before sex, like I told you to?"
I asked.

"Well, I didn't want to forget." Thapa muttered hesitantly. "Y'see,
so I put it right on the day you distributed it, and haven't taken
it off since!" he continued. "But for all the good it did me, I
might as well've worn it on my P****!" he exclaimed in disgust.

And with that he took off his regulation glove, tore off the rubber
from where it was snugly sitting on his thumb, saluted smartly and
marched out.

Check carefully that what you say can't be misinterpreted,
especially in your marketing communications, including your
advertising. It's diabolically easy to offend or confuse your
customers and prospective customers. It's safer - and easier, in
the long run - to pull back (the Bow and Arrow Principle).

Invest the time and effort to ensure that your message can't be
misunderstood.

Cheers!!!

Maj (Dr.) Amit Chatterjee, SM
Strategist / Founder ~ mailto:amit@...
MT India ~ www.MTIndia.org
"The Community of MT Professionals"

"It takes years to become an overnight success! Inch by inch, it's
a cinch."

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NEWS AND VIEWS :
------------------------
1) Final Rule for HIPAA Security Standards

Analysis by the American Health Information Management Association
Policy and Government Relations Team - February 2003

This Analysis Includes:
~ Information Regarding the Rule Publication
~ Effective and Implementation Dates
~ What the Rule Covers
~ Resources

http://www.ahima.org/dc/analysis_2_26_03.cfm

2) Transcend Services avoids delisting

The Nasdaq Listing Qualifications Panel acknowledged that the
Atlanta-based provider of medical transcription services to the
health-care industry had a minimum of $500,000 in net income from
continuing operations in 2002 and determined that the company's
securities qualified for continued listing on The Nasdaq SmallCap
Market.

http://atlanta.bizjournals.com/atlanta/stories/2003/02/17/daily40.h
tml

3) GE mounts push into new market: digital hospitals

GE Medical Systems on Monday unveiled what it called the nation's
first totally digitalized hospital and said computerization of the
healthcare industry would not only reduce costs but would also
improve patient care and greatly reduce medical errors.

"Better patient outcomes and better productivity will reduce
healthcare costs, not raise them," said Joe Hogan, president and
chief executive of the $9-billion General Electric Co unit. GE
Medical is a partner in the $60-million Indiana Heart Hospital.

http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow
?artid=37137551&sType=1

4) University of Colorado Hospital Selects Full TouchWorks Suite
from Allscripts Healthcare Solutions

Allscripts Healthcare Solutions, a provider of modular EMR and
clinical information solutions for physicians, announced that
University of Colorado Hospital selected the full suite of
TouchWorks(TM) software for 50 physicians in their ambulatory
clinics. UCH cited the abilities of TouchWorks Note(TM) to reduce
transcription costs and improve clinical documentation as key
decision criteria.

http://biz.yahoo.com/prnews/030225/cgtu019_1.html

5) IDX Systems Corporation Launches Next Generation Web Site
www.idx.com

IDX Systems Corporation announced the launch of its second
generation web site, http://www.idx.com, in order to support its
corporate branding initiative.

"The additional functionality will make it easier for online
visitors to get to know IDX and discover how our healthcare
information technology solutions are making a difference in
healthcare," said James H. Crook, Jr., President and Chief
Executive Officer of IDX.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SVBIZINK3.story&S
TORY=/www/story/02-24-2003/0001896406&EDATE=MON+Feb+24+2003,+10:06+
AM

6) TRX and CodeRyte(TM) Announce Strategic Alliance

TRX, Inc., a medical document management service with offices in
Portland, Oregon and New York City, and CodeRyte, Inc., a Bethesda,
Maryland-based pioneer in creating medical coding software, today
announced a strategic alliance between the two companies. Under the
agreement, TRX will be offering a completed, transcribed coded
product that will reduce costs for its hospital and multi-specialty
clinic clients. Not only will TRX be able to provide a more
accurate, lower cost medical records solution, but clients will
also increase cash flow through rapid claims submission. An added
benefit of the bundling of transcription and coding will be
improved quality of care and service to patients.

http://biz.yahoo.com/prnews/030218/sftu128_1.html

7) FGIS plans subsidiary in US

Fourth Generation Information Systems (FGIS) is planning to set up
a subsidiary in the US to cater to its marketing needs and suggest
the company potential business areas for diversification. The
company presently depends on its associate companies in US for
marketing services.

FGIS has adopted a mix of IT and information technology-enabled
services in our business model, which has proved to be a success.
As long as the return on investment is good, there is no wrong in
sticking to services that are at the lower end of the value chain,
he reasoned out the company's stance of focusing on medical
transcription and other IT-related services for healthcare
industry.

http://www.business-standard.com/archives/2002/feb/50200202.020.asp

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Thank you for your interest in MT India!

The MTIndia Team
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