Almost sounds as laughable as those Winston cigarette ads that tout their
product as "100 percent natural."
Wonder how many morons interpreted that as healthy.
Steve
----- Original Message -----
From: "Kym" <kgiraffe25@...>
To: <IronOnline@yahoogroups.com>
Sent: Sunday, November 02, 2003 9:22 AM
Subject: [IOL] KFC-FRIED chicken healthy!


> The Latest Good-for-You Food: Fried Chicken?
> The fast-food industry's latest push is hard to swallow.
> By Thomas Mucha, October 30, 2003
>
> Longing for health food? Reach for some fried chicken. That's the
> unlikely message, anyway, of KFC's latest marketing push. Produced
> by Chicago-based Foote Cone & Belding, the new campaign celebrates
> the nutritional benefits of eating fried chicken (I'm not making
> this up). In one of the new spots, which debut this week on network
> and cable television, a man is sitting on the back of his pickup
> truck wolfing down a piece of fried chicken. A friend rides up on a
> bike and says, "Man, you look fantastic -- what have you been
> doing?" His answer: "Eatin' chicken." The spot goes on to explain
> that a KFC chicken breast has 11 grams of carbohydrates and 40 grams
> of protein. A similar ad argues that two KFC chicken breasts contain
> just 38 grams of fat -- or 5 grams less than a single Burger King
> Whopper. The campaign, which replaces the long-running BBDO-produced
> effort that featured Seinfeld actor Jason Alexander, introduces the
> new tagline: "You've got to KFC what's cooking." In a statement,
> Scott Berman, KFC's executive vice president for marketing and food
> innovation, said, presumably with a straight face, "Consumers should
> no longer feel guilty about eating fried chicken."
>
> http://www.business2.com/articles/web/0,1653,53188,00.html?cnn=yes
>
>
>
> IronOnline link favorites:
> http://davedraper.com/weblog.html
>
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