___________________________________________________________________ | | Greetings! Summer is upon us, and this can become an
inconsistent time for fitness professionals as clients' schedules change with children being home from school, summer activities as well as summer vacations. To safeguard your income, trainers should look to fill their schedule with new clients who are looking to attain a beach-ready body. In fact, summer is a great time to run monthly programs for groups. This offering gives you the opportunity to touch more people, thrill them and deliver results. Having a program with a beginning and an end takes away fears of long-term commitments, gives clients an idea of what they can expect in a short period of time and lets them create camaraderie among the participants. Summer is a wonderful time to take your clients outdoors for a change of scenery and to use the natural and man-made environment as your gym. As always, we will continue to be your source for your fitness business needs. We would love to hear what plans you have to grow
your business this summer — and hopefully do some relaxing as well! Continued Success,
Kelli Calabrese Visit our website for a full 2007 calendar of events! | |
Table of Contents
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 Capitalizing on the Senior Member SectorBy David AtkinsonPrevious articles have been directed to helping fitness professionals open and manage a facility or program of their own. Design, equipment, staff and services are indeed integral to being a successful operator. Most of your facilities offer similar services and include general fitness, group exercise and specialized 1-on-1 or small group training as well as programming for varying age groups. Similar to our national makeup, senior adults are the fastest growing group. The American Association of Retired Persons (AARP), Centers for Disease Control (CDC) and the President's Council on Physical Fitness and Sports agree that
“physical activity is one of the most important steps older adults can take to maintain physical and mental health and quality of life.” Furthermore, the International Health, Racquet and Sportsclub Association (IHRSA) reports annually on the demographics of our clubs and estimates the mature market of 55+ to have grown 343% between 1987 and 2003. Click here for the full article »  Offer Healthy Meals To Your Clients People can exercise all they want, but without proper nutrition they will never achieve their goals. Now you can make sure your clients eat healthy. Offer them PurFoods Fitness. When your customers join PurFoods Fitness, they design their own personalized meal program and have their meals and snacks prepared fresh and shipped fresh never frozen right to their door. No more shopping, cooking, or worrying about portion sizes and fat content. Eating healthy has never been this convenient. Click here for more
information » Own A Boot Camp Challenge  Boot Camp Challenge, www.bootcamp-challenge.com, is a licensed program created to provide a proven and successful business model to the fitness professional. This license is ideal for the fitness professional who desires to own their own business with no overhead.Benefits of owning the Boot Camp
Challenge license: - You own the business model.
- Boot Camp Challenge can be launched anywhere/anytime.
- The program is designed to accommodate all ages and fitness levels.
Financial opportunities: - Make back your investment and a profit with your first Boot Camp Challenge launch.
- YOU decide your fees, pay rate and work hours.
For more information on Boot Camp Challenge click here: » Advanced Training for Fitness Professionals
 The American Academy of Health and Fitness presents SrFit. This advanced training for fitness professionals includes a 300-page manual, with 60-page study guide; a DVD set featuring Wayne Westcott; and an audio CD featuring the author, Tammy Petersen and her husband Mark, a physician specializing in Geriatrics. The American Council on Exercise (ACE), Board of Certification (BOC), The Cooper Institute, International Sports Sciences Association (ISSA), National Academy of Sports Medicine (NASM), National Strength and Conditioning Association (NSCA), National Exercise Sports Trainers Association (NESTA), and World Instructor Training Schools (W.I.T.S.) have approved
SrFit for up to 20 hours of continuing education credit. SrFit is available as a distance-learning program with on site workshops presented to groups of 15 or more. For more information call 800.957.7348 or log onto www.aahf.info. For more information, click here »  Industry NewsHealth News Portable Fitness/Therapy Benches  JP DESIGN & MFG., INC. designs and sells unique products such as the PT/PRO and PRO/AM lightweight portable fitness/therapy benches. The PT/PRO has a number of back support and
seat adjustments (including a decline position) to orient the user in various positions for physical therapy or fitness routines. The unit weighs just 23 lbs. and comes with an attached carrying handle, a removable padded adjustable carrying strap and sets up in seconds, ready for use. Our PRO/AM bench is 6" shorter than the PT/PRO and has a number of back positions as well. It weighs just 16 lbs. and has an attached carrying handle for easy transport. The PRO/AM comes in a flat bench version that weighs 14 lbs. and both versions set up in seconds ready for use. Click here for
more information » Athletes Can Have Clear Skin Too By Sandy AlcideAs both fitness enthusiasts and fitness and wellness professionals, we may have experienced the different challenges of being athletic. Compared to non-exercisers, we have different nutritional needs, may need to have our clothing altered to fit our muscles, drink more water, replace running shoes more often and so on. But as fitness professionals and enthusiasts, do we and our clients have different skin care needs? It would stand to reason that those who exercise perspire more and, therefore, have extra sebum production. Click here for the full article » Looking for a Complete Set of Tools to Administer Your Clients?  Exercise Explorer gives Personal Trainers a complete set of tools to administer workouts for their clients. It creates workouts, prints workout and exercise cards, tracks performance, and prints comprehensive
progress reports that provide a rich set of deliverables that will motivate and retain clients.Creating workouts has been made fast and easy by using a wizard. Workouts are adjusted to client needs, with flexible scheduling and equipment choices. Exercises can be added and modified, and all printed material can be personalized with custom text and logos. Workouts may target body regions or over 100 built-in activities. 888-636-0095 Click here for more on Exercise Explorer » NEW! DietMaster Pro Version 8 with Fitness Assessment Module!  Lifestyles Technologies has just released the newest version of their DietMaster Pro weight management software. Version 8 now includes a new Fitness Assessment Module that follows the standard ACSM guidelines including a sit-and-reach test, cardio step recovery test, strength test and body fat percentage. Purchase DietMaster Pro version 8 for only $399.00 ($100.00 discount) for a limited time. NFPT Offers Certified Personal Trainer Credential  The NFPT has been certifying fitness professionals since 1988 and offers an NCCA accredited Certified Personal Trainer (CPT) credential. This NFPT - CPT credential is the virtual pre-requisite to your Personal Trainer career and allows you the opportunity to pursue employment nationally and internationally as well. Exam dates are set up by appointment at any one of over 300 sites with FREE Continuing Education Credits (CECs) that won't be required until one year after you have been certified! NFPT offers THE certification program with the
credibility and convenience that you've been looking for! Call 800-729-6378 or go to www.nfpt.com today! |  | | Quick Links | | |  Join the Personal Trainer Business Alliance Announcing the Single Greatest Resource for
Fitness ProfessionalsPersonal Trainer Business Alliance (PTBA), the definitive website for thousands of fitness professionals who are interested in tapping into the largest knowledge base of personal training business information. PTBA has recruited some of the greatest minds in the personal training industry to contribute monthly via Exclusive Articles, Web Chats, Tele-Seminars and a variety of other interactive events found nowhere else! Visit www.ptbaonline.com. Click here for more information » Help us Serve YOU! As wellness and fitness professionals, you strive to serve your clients to make a difference in their lives. And so do WE! Our dedication to helping you achieve all your business-fitness goals knows NO limits. We are determined to offer you all the cutting-edge information and strategies to grow your potential for profit, knowledge and success. But just like you with your clients, we need feedback — from YOU! SO, help us make sure we're doing our job RIGHT! Update your information so we can tailor-fit to your needs. It will only take SECONDS! So, just click below so we can give you the essential business and fitness tools you need to meet your professional goals! | | | |
608-442-5077
email: allison.l@...
website: http://www.fit-pro.com
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Me,Freddie Scoggan (CPFT) 170 West 3rd St. Corning NY 14830 1-607-684-0228
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