Having problems with message search?
I, too, am a relatively new comer to this industry after years in high-tech. One of the things I have done which has proved very helpful is to align myself with a number of one-on-one studios in my state. Each of these studios I have arrangements with keep me in their data base and when they get a request for a trainer from their web site that they can't take [usually because of distance,] they pass the prospect along to me for a referral fee. Other things I have done are:
- Determine what age and income
demographic you want to target, and find out what those people do,
where they recreate, and otherwise spend their money. Without doing
this first, you're going to spend a lot of energy, time, and money
trying to cover all bases.
- Get a web site [visit mine below by clicking on the name], and get yourself into search engines,
- Become the 'trusted expert', by
speaking on health and fitness at various organizations. For example I
regularly speak at a support group for those people who have had
Bariatric surgery. I have also spoken at Rotary Club meetings. If
you're not comfortable speaking in front of people, join the local
chapter of Toastmasters International; in it you'll not only get an
audience for selling your product, but you'll also get practice
speaking in front of people. I have also appeared on a local cable
show called the Wellness Wheel, and am talking with the public access
folks at my local cable company to get my own 30 minute slot. I also
write a fitness article for a quarterly magazine called Lifespan which
is geared to the 50 and older crowd, the crowd I've decided to target
primarily because of their increased disposable income.
- Get and wear t-shirts, polo shirts,
etc., that identify your business and identify you as a personal
trainer. I only decided to do that when I was approached a few times
by people [in a Starbucks, no less] who asked me if i was a personal
trainer. Since then when wearing my polo or t-shirt, I've gotten a few
more customers. For a few hundred dollars, you can get t-shirts made
up with your logo which you can then give to your clients.
- Join the local chamber of commerce, and go to their events,
- Join the local chapter of BNI [Business Networking International], you'll pick up a lot of clients 1st, 2nd, and 3rd hand from the associations you make with the group.
Nick
Nicholas
MerollaMillennium Bodies Fitness
An Achieve Fitness USA Licensed Partner
Equipment, Accessories, Corporate Wellness, Personal Training
Be the Best that You Can Be!
( Office: 201-488-3236
Ê Facsimile: 201-488-3236
( Cellular: 201-637-3526
. mbfitness@...
Tracy Simmons wrote:
Hi All,
I was wondering if anyone has any marketing/advertising advice! You
know, a way to really get your name out there and build up more
clients. What do you use - brochures, print ads, cards etc?
Thanks so much
Tracy
www.tracysimmonsfitness.com
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