It was 1985. Site of the ABA Convention was Columbus, Ohio. At a symposium
entitled "Behavior Analysis in Sports" one of the presenters, a young college
football coach who had yet to coach his first official game described some
drills and team concepts that he had incorporated in spring practice. He
cited Bill Heward and Daryl Siedentop for priming him with ideas of applying
behavior analysis to football.
Today in 2001 that same coach has the highest winning percentage of any
football coach in NCAA history (just over 90%). His Mount Union College team
broke the all-time record for consecutive wins, achieving 54 in a row. The
Mount Union current streak (26) is the longest in the country. Larry Kehres,
the coach, has won 80 of his last 81 games. Is Behavior Analysis the key to
his success?

Steve Graf
The Graffer
TheGraffer@...
Professor of Psychology
Youngstown State University
Youngstown, OH