--- In AskDianeProvidersWeb@yahoogroups.com, "sleekskinwax"
<sleekskinwax@...> wrote:
>
> Dear Diane,
>
> I am interested in buying a home and turning it into an RCFE. How
is
> marketing done in this business? Who do you market to? Where are
the
> prosepective customers coming from? Any help would be greatly
> appreciated. Thanks.
>

Hi,

I just received your message. Good questions. Sorry for the delay, my
email has been bouncing from yahoo. This is the third time its
happened this year.

Buying a home and converting it to an Residential Care Faciity is
commonly done. However, keep in mind, that the fire regulations will
eventually be changing, and a fire sprinkler system will most likely
have to be installed.

I almost always had a waiting list. How you do it is by selling
yourself and your business to each person you meet. Word of mouth is
the most important part of getting referral business. You market to
hospital discharge planners, doctors, senior centers, and others.
There is a lot to marketing and you need to create a personalized
marketing plan. There is a downloadable marketing packet at
ProvidersWeb.com for paid subscribers.

Besides marketing, there are a lot of things you will need to know to
run an RCFE. If you don't provide quality care, your business will
go no where but down, and no amount of marketing will help you once
your reputation gets tarnished in the "local care community".
ProvidersWeb.com is pack full of information you need to run your
business. A complete package for $189, its the best deal of its
kind, by far.

If you are serious about getting into the business, find our when
your local licensing agency (see ProvidersWeb's State Pages)is having
their oriention and attend that. If you are still interested, you
will need to complete your licensing packet. ProvidersWeb again will
have all the information you need to complete your application to be
a licensee.

Good Luck,
~Diane