"People who are depressed seem to respond well to aromatherapy. Certain
smells seem to help them overcome the effects of the biological factors,
suggesting that depression may have a biological cause."

He adds that the association between one’s sense of smell and depression has
interesting implications for "smell marketing," used by retailers to
encourage shoppers to buy, especially around holiday time. "These tactics
are already being used by retailers and banks all over the world," says
Prof. Shoenfeld.

"The retail industry has learned that if it splashes good smells around, it
can convince clients to buy more and invest more money. It certainly has an
effect on one’s mood."
http://www.sciencedaily.com/releases/2008/01/080103124645.htm

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