NEWS RELEASE: Immediate


Fame Publicity Services gets businesses
top of search engines fast!


Scottish-based public relations consultancy Fame Publicity Services
has discovered a simple and cost-effective method of getting its
business clients on to the top pages of leading search engines in the
shortest possible time.

PR consultant Murdoch MacDonald, working from his home in Ayrshire,
Scotland, uses traditional press releases about his clients, but as
well as distributing these stories to the conventional media such as
newspapers, television and radio stations, he also places them on
certain key strategic websites throughout the world that provide
valuable links back to his clients' own websites, increasing their
rankings on leading search engines.

Indeed, so successful has this method become, that recent clients
have found themselves on the top page of leading search engines such
as Google, Yahoo and MSN within a week of hiring Fame Publicity
Services as their PR consultancy.

Murdoch hit on this publicity method whilst wrestling with the
problem of marketing "Phoenix in a Bottle", a book that he and his
wife Lilian published earlier this year about their recovery from
alcoholism.

Because Lilian and Murdoch criticise Alcoholics Anonymous for being a
pseudo-religious cult and argue that its 12-Step programme and the
belief that alcoholism is an incurable disease has blocked and
prevented any real progress in the understanding of the true nature
of alcoholism, many conventional media outlets did not
mention "Phoenix in a Bottle" when it was first published.

So Murdoch developed and refined his Internet press release method to
publicise the book direct to potential readers, and now, as a
result, "Phoenix in a Bottle" has more than 600 consecutive entries
at the top of one leading search engine.

Now he is using the method to benefit the rich diversity of vibrant
and progressive companies and businesses that he says abound in
Ayrshire and southwest Scotland.

About Lilian and Murdoch MacDonald

Lilian and Murdoch's lives were devastated by alcoholism, but they
have now recovered so completely that they now not only lead normal
lives again, but are also able to drink in a perfectly sociable
manner once more.

That goes against the teaching of Alcoholics Anonymous, and of many
alcoholism treatment centres throughout the world.

But Lilian (61) and Murdoch (58) believe that lifelong sobriety is
not the solution to alcoholism, as this only treats the symptoms and
not the causes of the problem, and is merely a damage limitation
exercise.

The couple argue that alcoholism, in common with other self-harming
disorders like bulimia, anorexia and self-mutilation, often stems
from problems experienced in childhood.

And if these problems can be identified and properly addressed, then
the problem behaviour can be cured.

Ten years ago the couple had hit rock bottom, sleeping rough for two
weeks on the streets of Cambridge, where a quarter of a century
previously as an undergraduate Murdoch had received an honours degree
in English Literature at Magdalene College.

They had moved to Cambridge from Ayr with the idea of Murdoch doing
research for a doctorate, but had reverted to their old habits,
started binge drinking, and been thrown out of their lodgings.

After a fortnight, and when they were just about at the end of their
tether, two nurses on their way home after a Saturday night out took
pity on Lilian and Murdoch, bought them a cup of tea and found them a
place in a homeless hostel.

They spent the next twelve months there getting to the roots of their
alcoholism. They tried AA one last time, before concluding that it
was a quasi-religious cult whose ideas on alcoholism were inadequate
and outdated.

Instead, by reading psychology, they decided that the causes of their
alcoholic behaviour lay in problems experienced during childhood.

And that once these problems were realised and addressed, there was
no longer any need for escape through alcoholism, and they could even
drink normally like other people again.

Ten years after selling newspapers from a stand in Market Square,
Cambridge, so that he and Lilian could get back on their feet
financially, Murdoch is now a freelance business and financial
journalist, and also runs his own public relations consultancy.

And in order to pass on the benefits of their experience to others
who still have problems with alcohol, the couple have written their
book "Phoenix in a Bottle".

Reviewing the book, American addiction expert Dr Stanton Peele PhD
commented:

"Phoenix in a Bottle is a modern version of The Days of Wine and
Roses, and tells the true story of how two people who entered a
period of desperate drinking stayed with one another in a close
loving relationship, and emerged from their alcoholism able to drink
responsibly again.

"Both a wonderful love story and a challenge to conventional wisdom
about how people can recover from drinking problems, Phoenix in a
Bottle gives people hope, and helps them to confront their own
demons - alcohol or otherwise."

"Phoenix in a Bottle by Lilian and Murdoch MacDonald is published by
Melrose Books price £16.99.

Web links:

http://www.famepublicity.co.uk

http://www.alcoholicscandrinksafelyagain.com/newpage30.html