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Date: Mon, 25 Sep 2006 05:27:31 -0700
From: "Sandra Harrington" <sandiharrington@...>
To: AIPL@yahoogroups.com, FAMSecretSociety@yahoogroups.com
Subject: [AIPL] Toy Guide Focuses on Special Needs Kids - Available Now

Toy Guide Focuses on Special Needs Kids

By JEFFREY GOLD (AP Business Writer)
September 24, 2006 1:27 PM EDT
NEWARK, N.J. - Like most 5-year-olds, Nicholas loves to play. But not every toy
is fun
for Nicholas, who is autistic.
"It's hard to find something just for him. It's pretty aggravating shopping for
toys for him,
at times," said his mother, Jennifer Navarro. "Some toys that are meant for his
age
group are too complicated, but some are too simple."
Two years ago, Navarro got some help in finding good choices for Nicholas by
consulting a guide compiled by experts at the nonprofit National Lekotek Center
and distributed by the New Jersey-based retailer, Toys R Us Inc.
"I thought it was wonderful. I've never seen anything like that before," said
Navarro, 32.
The latest version of the free guide will be available Monday at Toys R Us
stores and online.
The family, which lives in Naplate, Ill., did not have good luck with items from
catalogs
aimed at special needs children.
"He's advanced over a lot of those and they don't hold his interest," Navarro
said. And
Nicholas also wanted to play with toys like those used by his brother, Peyton,
3.
Navarro said the right toys help with the development of Nicholas, an active boy
who
loves to play outside as well as with laptop computer learning toys such as
LeapPad.
"If I gave him a set of blocks, instead of making a building or making a castle,
he will line
them up from one end of the room to the other," Navarro said, adding that this
is typical
of many autistic children. Nicholas will also line up other toys, such as
miniature cars.
"He doesn't play with them (toys) like other kids," Navarro said, so she has
found toys that
help him learn to read and speak, including those that play rhyming Dr. Seuss
stories.
The 85 toys in the guide are sold nationally, with just six available only at
Toys R Us
stores, said company spokesman Kelly Cullen.
The company is printing 600,000 copies of the "Toy Guide for Differently-Abled
Kids,"
about 100,000 more than last year, and absorbing all costs, which will not be
disclosed,
Cullen said. Wayne-based Toys R Us started the guide in 1994.
The guide arrives as the struggling toy industry prepares for the holiday
shopping season,
when most sales are recorded. Children are increasingly turning to video games
and other
gadgets. Sales of traditional toys fell 4 percent to $21.3 billion in 2005, from
$22.1 billion in
2004, according to NPD Group, Inc., a market research firm in Port Washington,
N.Y.
Each toy in the 52-page guide includes a detailed description of how it can be
used, along
with icons indicating whether the toy can stimulate development in such areas as
creativity,
self esteem, vision or hearing.
The guide can be useful to people buying toys for many of the more than 6
million children
in the United States who have disabilities, said Diana Nielander, executive
director of the
Chicago-based National Lekotek Center.
The group, which operates 38 therapeutic play centers in eight states, evaluated
some
200 toys over the past nine months to select those included in the guide,
Nielander said.
Certified play specialists observe families and children with the toys, and
determine which
would work, for example, for a child who is blind, or for a child who can't
close their hand,
she said.
"A lot of times, people look at play as being very simplistic. And it is
simplistic, unless it's
your child that has trouble with play," Nielander said.
Lekotek chose a variety of toys, including some new toys "because those are the
ones
that their friends and neighbors are playing with ... and everyone wants to fit
in," Nielander
said. "We try to get all the fun ones that are going to be on TV and will be hot
for the holidays."
The criteria include toys that are easy to handle or manipulate, and don't have
a "right way"
of being used.
"These are things that are good for all children, but especially good for
children with challenges,"
Nielander said.
"We want to see toys that are great for the most amount of children. And
sometimes the smallest
thing can make the biggest difference," she said, such as knobs that allow
puzzle pieces to be
lifted easily from their board.
Nielander noted that the guide features photographs of disabled children playing
with the toys,
adding, "One mother told me that her daughter sleeps with this guide because
it's the first time
she saw children who look like her."
---
On the Net:
National Lekotek Center: http://www.lekotek.org/
Toys R Us: http://www.toysrus.com/differentlyabled